The European tech media landscape has lacked a sustainable coverage of the Eastern European digital ecosystem for years. So the European audience and investors have been missing the chance to learn about exciting new companies and entrepreneurs. Over the past five years for instance Bulgaria has given birth to over 300 startups, it is now leading the countries of Southeast Europe in terms of the number of fintech companies and since 2015 the capital city Sofia appears in various respected publications such as Inc. and Forbes as one of the best places for startups in Europe. Global companies such as Uber, Viber, VMware and SAP also have their strategic R&D sites in Bulgaria.
Wonder why? Trending Topics has decided to explore the Eastern European region and expands coverage to answer that question.